Microsoft is desperate to gain ground in the search engine market. For years MSN has been the third best search engine no matter how hard they try. Since they could not gain any ground in popularity, Microsoft went as far as trying to buy out Yahoo! just so they could take the 2nd spot. Of course this failed forcing Microsoft back to the drawing board and the best they could up with was bing.com.
Bing.com seems to model itself after Google with a lite, minimal design that consists of a background pic and a search bar. In my opinion it looked rather cheesy, but was worth giving a try.
After running a few searchs it seems like not much has changed from the days of MSN search. The search results still look like they are from MSN and are not as slick as Google's results. I am assuming that they have not spidered the whole Internet yet since an image search of my name only pulled up 8 images, in Google I usually get a few pages worth.
Bing.com is a lot nicer than its MSN predecessor, but in my opinion is still no match for Google. In an article I recently read, Google super nerd Matt Cutts went in a Twitter war with the people at bing accusing them of having a shabby search engine. He referenced 2 searches he made, 1 with his name and 2 for the MTV music awards, that either pulled up old information or spam.
I think it will still be a few years before someone topples the Google empire and I can tell you it won't be a major company. Odds are it will be 2 or 3 college dropouts that redesign an amazing algorhtym that knocks Google to its knees. Until then, I would concentrate all of my SEO methods specifically on Google.
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