When starting a new website and looking for links the first thing I will do is a Google search with my keywords to see who my competitors are. Once I find out the #1 result I then use the link: command.
For those of you that don't know the link command, goto Yahoo! or Google and in the search window type link:www.yourwebsite.com. This will pull up a list of all websites that link back to yours.
You'll notice that Google will only return a small fraction of links compared to Yahoo!. This is on purpose. Its not that Google isn't registering your links, its that Google only lets you view a small cross sample of random sites that link to yours. Matt Cutts from Google explains this as a security feature so webmasters can't "reverse engineer" your links. Of course if you want to know all of your Google links, sign up with their webmasters program.
Yahoo! on the other hand displays all links, which you can use to your advantage. First off, download a Fire-Fox SEO addon that displays pagerank and nofollow attributes in search engines. Then goto Yahoo! and type in link:www.yourcompetitiorswebsite.com. This will pull up every link your competitor has. Then its just a matter of looking for the links you want and adding your website as well. This will get you some quick, high pagerank links that your competitor took hours searching for, that you can get in an instant.
With reverse engineering you can take a lot of the groundwork out of searching for your own links.
Enjoy.
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